Double Down on Reels Format
The Reels ER of 260.43% massively outperforms the Posts ER of 1.45% and crushes the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (Danial Qureshi is at 15,316), shifting a larger share of the content mix to Reels should lift the blended ER, which currently sits at 1.59% — below the 2.5-5% micro-tier average.
