Shift Budget Toward Posts Over Reels
Joe Kingston's Posts are outperforming Reels by a significant margin — 5.4% ER versus 1.49% ER — meaning static and carousel content is already well above the mid-tier benchmark of 1-2%.
Details
Since industry benchmarks show Reels' reach advantage is strongest for accounts under 50K followers, and the account has 149,347 followers, doubling down on high-performing post formats is the smarter play for engagement. The goal is to publish at least 2 posts for every 1 Reel until the Reels ER climbs closer to the Posts ER.
