Close the Macro-Tier Engagement Gap
The ER sits at 0.05%, far below the 0.5-1% macro-tier benchmark for accounts with 1M+ followers — Interior Design & Architecture is operating at roughly 1/10th to 1/20th of where a 4.27M-follower account should be.
Details
Since 73% of brands now prioritize engagement rate over follower count, closing even half this gap would materially improve the $1,000-$5,000 deal value and brand pitch strength.
