Shift Content Mix Toward Reels
The Reels ER sits at 237.93% versus a Posts ER of just 0.09% — a massive gap that shows the 854,964 followers of Vikas chauhan respond far better to video than static content.
Details
Since industry benchmarks show Reels averaging only 0.52% ER, the Reels performance is a major outlier worth exploiting; increasing Reels frequency and reducing static image posts will capture more of that engagement pool.
