Shift Content Mix Toward Carousels
Static/photo posts are pulling a 3.24% ER versus 2.88% for Reels, so the audience is responding better to feed posts than video right now.
Details
Industry data also shows carousels (0.55% avg ER) slightly outperform Reels (0.52%) as a format, so test increasing carousel frequency to 2-3x/week while keeping Reels for reach since they still get higher distribution for accounts under 50K followers like Crystal Chau ☆ ugc + lifestyle (6,399).
