Prioritize Static Posts Over Reels
Feed posts generate a 1.71% ER compared to just 0.66% for Reels, meaning static/carousel content is outperforming video by more than 2.5x on the account.
Details
Since industry benchmarks show Reels typically average only 0.52% ER, shifting a larger share of the 27 analyzed posts toward the image/carousel format that's already driving the median 9,208,117 likes is recommended.
