Double Down on Reels Production
Shivank Srivastava's Reels ER of 171.51% dwarfs both the Posts ER of 3.84% and the industry Reels benchmark of 0.52%, showing the audience is dramatically more responsive to video.
Details
Shift the content mix toward more Reels per week to capitalize on this gap, especially since Reels also get higher reach for accounts under 50K-100K followers like the 71,220 follower base.
