Double Down on Static and Carousel Posts
The overall Posts ER of 1.97% is nearly double the industry mid-tier benchmark of 1-2% and over 3x the Reels ER of 0.62%.
Details
Since Reels are barely tracking the 0.52% industry average for that format, the content mix should shift toward the static/carousel formats that are clearly resonating with the 125,475 followers rather than chasing Reels volume.
