Shift Content Mix Toward Reels
The Reels ER of 17.63% is nearly 10x higher than the static/carousel Posts ER of 1.77%, and it dwarfs the industry benchmark of 0.52% for Reels at any tier.
Details
Given Corbin Mims is a macro creator (1M+) where average ER is only 0.5-1%, prioritizing Reels in the content calendar will compound the already excellent 9.19% overall engagement rate.
