Shift Weight Toward Reels Content
The Reels ER (0.1%) already outperforms the Posts ER (0.07%), and industry data shows accounts under 50K followers (Cooking and Nature Hotels is at 35,826) get higher reach on Reels.
Details
Increase Reels frequency and repurpose top static posts into short-form video to close the gap toward the 0.52% Reels benchmark.
