Shift Posting Mix Toward Reels
The Reels ER of 658.83% dwarfs the Posts ER of 26.56%, and both already crush the micro-tier benchmark of 2.5-5%.
Details
Since accounts under 50K followers (πͺ Cookie πͺ is at 21,631) see higher reach on Reels, increasing the Reels-to-static-post ratio should compound the existing engagement advantage and strengthen the case for the 20-40% Reels rate premium when pitching brands.
