Shift Content Mix Back to Feed Posts
Static/carousel posts are generating a 2.85% ER, more than double the Reels ER of 1.12% — and both already beat the platform's format benchmarks (carousels 0.55%, reels 0.52%, static 0.45%).
Details
Since the 'Reels get higher reach' advantage in the benchmarks applies mainly to accounts under 50K followers, and Connor Kaminski is at 87,371, prioritize the next 3-5 posts as feed posts/carousels instead of Reels to protect the stronger-performing format.
