COMPLEX's InstagramEngagement

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complex
COMPLEX

@complex · 10.7M followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$1K-$5K per post

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We will start with this profile.

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LowAverageGoodExcellent
9.6K
Median Likes
77
Median Comments
20
Posts Analyzed
$1K – $5Kper sponsored post

Based on 10.7M followers · 0.09% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @complex to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @complex's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @complex's instagram audience is a fit and ask for $1K-$5K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Carousels

With a current ER of 0.09% against the macro benchmark of 0.5-1%, COMPLEX is severely underperforming by up to 5.5x.

Details

Carousels lead all content formats at 0.55% ER — auditing the last 20 posts and replacing static image posts (0.45% benchmark ER) with carousel formats could meaningfully close that gap. The account should aim to make at least 50% of scheduled feed posts carousels, prioritizing multi-slide editorial or list-based content that rewards swipe-through behavior.

Move 02

Drive Comments to Fix Like/Comment Imbalance

A like-to-comment ratio of 61.8:1 against a median of only 77.0 comments per post signals that content is generating passive scrolling rather than active conversation — a red flag for the Instagram algorithm.

Details

Adding a direct, specific call-to-action question in every caption (e.g., 'Drop your top 3 below') can convert even a fraction of the 9,609.5 median likes into comments, which carry heavier algorithmic weight. Doubling median comments from 77 to ~154 would meaningfully improve engagement signal quality without requiring new followers.

Move 03

Leverage ER Data to Protect Brand Deal Rates

At 0.09% ER, COMPLEX's estimated brand deal value sits at $1,000-$5,000 per post — well below the $10-25 per 1,000 followers benchmark, which would imply up to $267,000 at full rate for their 10.7M followers.

Details

Since 73% of brands now prioritize engagement rate over follower count, closing the ER gap to even 0.5% (the low end of the macro benchmark) is the single highest-leverage action to justify premium rates. Publishing a rate card that bundles Reels — which command a 20-40% premium — with carousel posts can help COMPLEX capture higher deal values while the engagement recovery is in progress.

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COMPLEX's Instagram Engagement Rate: 0.09%