Close the Mid-Tier Engagement Gap
The overall ER sits at 0.57%, well below the 1-2% average for mid-tier accounts (100K-1M followers) per industry benchmarks.
Details
Since the Reels ER (0.57%) already outperforms the 0.52% Reels benchmark, Colin King should double down on Reels frequency to pull the blended ER closer to the 1% floor for this tier.
