Shift Mix Toward Carousels
Reels ER sits at 0.25%, below the industry Reels benchmark of 0.52%, while carousels average 0.55% ER industry-wide — the highest of any format.
Details
Test replacing 2-3 Reels per week with carousel posts to close the gap between the current 0.26% overall ER and the macro-tier benchmark of 0.5-1%.
