Prioritize Carousel Experiments
Shift upcoming Instagram content toward carousels: the 0.38% posts ER is below the 0.55% carousel benchmark, while the overall 0.24% ER is below the 1-2% mid-tier benchmark for an account with 587,668 followers.
Details
Log likes and comments from each carousel against the 27-post sample and the 1,307-like and 96-comment medians.
