Prioritize Higher-ER Instagram Formats
At 123,179 followers, the Instagram ER for Claudia Effenberg is 0.33%, below the mid-tier 1–2% benchmark.
Details
Carousels and Reels should be the primary tests, comparing each against their 0.55% and 0.52% format benchmarks and using 0.45% for static images across the 20-post baseline.
