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@citi · 140.8K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 140.8K followers · 0.21% engagement
Next step
Snippet can use this instagram result for @citi to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @citi's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @citi's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Citi's Reels ER of 4.23% is over 28x higher than the Posts ER of 0.15%, yet the overall account ER sits at just 0.21% versus the 1-2% mid-tier benchmark for accounts of this size (140,826 followers).
Details
Prioritize Reels as the primary format and reduce static/carousel posting until overall ER climbs toward the 1-2% mid-tier range.
The like/comment ratio of 376.4:1 is heavily skewed toward passive likes (median 281 likes vs.
Details
median 14 comments), signaling weak conversation-driving content. Since 73% of brands prioritize engagement rate over follower count per industry data, add direct questions or polls in captions to push comment volume up and narrow this ratio.
With only 23 posts analyzed and a 0.21% overall ER far below the 1-2% mid-tier benchmark, the low rating stems from underperforming static content dragging down averages.
Details
Increase Reels frequency to leverage the 4.23% Reels ER, which is the strongest lever to move overall ER closer to benchmark and support the current $250-$1,000 per post brand deal value.
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