Shift Content Mix Toward Reels
Cindy Wang's Reels ER sits at 71.15% versus just 1.4% for static Posts, and Reels also get higher reach for accounts under 50K followers like this one (43,893 followers).
Details
Rebalancing the posting calendar to prioritize Reels over static content can capture this reach advantage and lift the overall ER, which currently trails the micro-tier benchmark of 2.5-5%.
