Shift Content Mix Toward Reels
Biplab Mali's Reels ER (676.09%) massively outpaces the overall Posts ER (0.7%) and the industry Reels benchmark (0.52%), signaling a huge, underexploited opportunity.
Details
Since accounts under 50K followers (the account is at 10,788) get amplified reach on Reels, the goal should be to post Reels for at least 70-80% of weekly content instead of static images (industry benchmark 0.45% ER) to pull the average ER closer to Reels-level performance.
