Replace Reels With Carousel Posts
Ciesay ๐ฌ๐ฒ's Reels are performing at 0.04% ER โ half the engagement rate of static posts at 0.08% ER, and well below the industry carousel benchmark of 0.55%.
Details
The primary content format should shift to carousels immediately, as they outperform Reels in engagement rate benchmarks and account data confirms Reels are the weakest format. Aim to replace at least 3 out of every 4 Reels in the upcoming content calendar with multi-slide carousel posts to capitalize on the format that drives higher interaction.
