Shift Posting Strategy Toward Reels
Reels are already outperforming overall content with a 0.02% ER versus the account-wide 0.01% ER — double the engagement.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and at 28,909 followers Chris Wineland | Christian Comedian sits squarely in that window. Prioritize Reels as the primary format for at least 70% of new posts to maximize algorithmic reach and close the gap toward the micro-tier benchmark of 2.5-5% ER.
