Shift Content Mix Toward Reels
Chrissy Rutherford's Reels ER (0.56%) outperforms the overall Posts ER (0.39%) and static images, aligning with the benchmark that Reels (0.52%) and carousels (0.55%) beat static images (0.45%).
Details
Since the account is currently averaging 0.41% overall against a mid-tier benchmark of 1-2%, prioritizing Reels in the content calendar could help close that gap and push toward the lower end of the mid-tier range.
