Chrissy Rutherford's InstagramEngagement

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chrissyford
Chrissy Rutherford

@chrissyford · 164.9K followers

0.00%

Average for creators your size

$500-$2K per post

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We will start with this profile.

LowAverageGoodExcellent
638
Median Likes
30
Median Comments
21
Posts Analyzed
$500$2Kper sponsored post

Based on 164.9K followers · 0.41% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @chrissyford to find brands, write emails, and help you close deals.

Your post rate

$500-$2K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @chrissyford's $500-$2K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @chrissyford's instagram audience is a fit and ask for $500-$2K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Content Mix Toward Reels

Chrissy Rutherford's Reels ER (0.56%) outperforms the overall Posts ER (0.39%) and static images, aligning with the benchmark that Reels (0.52%) and carousels (0.55%) beat static images (0.45%).

Details

Since the account is currently averaging 0.41% overall against a mid-tier benchmark of 1-2%, prioritizing Reels in the content calendar could help close that gap and push toward the lower end of the mid-tier range.

Move 02

Drive Comments With Direct CTAs

A like/comment ratio of 20.3:1 with median comments at just 30 shows comments are the weakest engagement lever compared to median likes of 638.

Details

Since 73% of brands prioritize engagement rate over follower count, adding explicit comment-prompting CTAs (questions, polls, 'comment below') in captions can lift comment volume and improve the 0.39% post ER.

Move 03

Publish a Rate Card to Close Deals Faster

At 164,925 followers, the estimated brand deal value of $500-$2,000 per post sits below the standard $10-25 per 1,000 followers benchmark (which would suggest $1,649-$4,123 for feed posts).

Details

Creators with published rate cards close deals 40% faster, so formalizing pricing—including a 20-40% Reels premium and 25-50% usage rights add-on—can help Chrissy Rutherford capture higher-value deals despite the average engagement rating.

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