Shift Content Mix Toward Reels
Reels ER sits at 9.9% versus just 2.27% for standard posts — a gap of over 4x that is currently underused.
Details
Since the 24,020-follower account falls under the 50K threshold where Reels get higher reach per industry benchmarks, increasing Reels frequency (aim for 3-4/week) should lift the overall blended ER above the current 2.28%.
