Shift Content Mix Toward Carousels
Jack Chitty's posts ER of 0.71% trails even the format benchmark for carousels (0.55%), which outperform Reels (0.52%) and static images (0.45%) industry-wide.
Details
Since the account is already below the mid-tier average ER range of 1-2%, testing a higher ratio of carousel posts (aim for 40-50% of the content) could help close that gap by capturing the format's naturally higher engagement ceiling.
