Chinatown Legacy Tours's InstagramEngagement

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chinatownlegacytours
Chinatown Legacy Tours

@chinatownlegacytours · 17.5K followers

0.00%

Top 20% of creators your size

Your audience is 2x more engaged than average

$75-$250 per post

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LowAverageGoodExcellent
495
Median Likes
12
Median Comments
28
Posts Analyzed
$75 – $250per sponsored post

Based on 17.5K followers · 2.88% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @chinatownlegacytours to find brands, write emails, and help you close deals.

Your post rate

$75-$250

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @chinatownlegacytours's $75-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @chinatownlegacytours's instagram audience is a fit and ask for $75-$250 per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Reels With More Carousels

The Posts ER is 4.87% versus the Reels ER of just 0.78% — a 6x performance gap that signals the audience responds far more to static or carousel content than video.

Details

Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, but the data for Chinatown Legacy Tours makes the case even stronger: shift at least 70% of the publishing schedule to carousel posts to capitalize on what is already working. Audit the last 28 posts and identify the top 5 carousel performers by likes and comments, then reverse-engineer their format, caption length, and topic for the next content calendar.

Move 02

Convert Lurkers Into Commenters With CTAs

A Like/Comment Ratio of 92.5:1 against a median of only 11.5 comments per post reveals a passive audience that engages visually but rarely responds verbally — closing this gap is the fastest path to lifting the overall 2.88% ER closer to the top of the micro-tier benchmark of 5%.

Details

Add a single, specific question at the end of every caption tied directly to the Chinatown tour content, such as asking followers to name a dish or neighborhood memory, to lower the friction of commenting. Even moving the median comments from 11.5 to 20 would meaningfully improve the engagement rate and strengthen positioning with brands, since 73% of them prioritize ER over follower count.

Move 03

Publish a Rate Card to Close Brand Deals

The estimated brand deal value of $75-$250 per post is likely being left on the table without a formal rate card, since creators with published rate cards close deals 40% faster.

Details

Based on 17,545 followers and the industry benchmark of $10-$25 per 1,000 followers for feed posts, the baseline feed post rate should be anchored between $175 and $438, and a 20-40% premium should be added for any Reels deliverables. Build a one-page rate card that includes the base feed rate, a Reels premium line item, and a usage rights add-on of 25-50% above base, then share it proactively in every brand outreach email.

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Chinatown Legacy Tours's Instagram Engagement Rate: 2.88%