Shift Content Mix Toward Reels
The Reels ER of 43.86% massively outperforms the Posts ER of 4.75% — a nearly 9x gap.
Details
Since accounts under 50K followers (Carmen | KL foodie ✨ Food & Travel is at 10,951) get higher reach on Reels, prioritizing 3-4 Reels per week over static posts will compound this advantage.
