Shift Content Mix Toward Reels
The Reels ER (0.26%) is double the static Post ER (0.13%), and industry data confirms Reels get higher reach for accounts under 50K followers — SRB Cherry - Food|lifestyle|Fashion|Kids|Travel|fitness is at 24,341.
Details
Increase Reels frequency to at least 3-4x/week to capitalize on this format advantage and lift the overall account ER.
