Shift Content Mix Toward Reels
Trip's Reels ER (0.72%) outperforms the Posts ER (0.64%) and beats the industry Reels benchmark of 0.52%, showing the audience responds better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 19,938), increasing Reels frequency should lift the overall 0.66% ER toward the micro-tier average of 2.5-5%.
