Double Down on Reels Production
Reels are generating a 116.16% engagement rate compared to just 4.51% on posts, making them the single highest-performing content format by a massive margin.
Details
The content calendar should be shifted to prioritize Reels as the primary format, aiming for at least 70% of new uploads to be Reels. Given that Chhavi Kashyap's 96,533 followers sit near the micro-tier ceiling, this Reels-first strategy will also maximize algorithmic reach before the account crosses into the mid-tier where average ER drops to 1-2%.
