Shift Content Mix Toward Static Posts
Posts ER sits at 3.8% versus only 1.63% for Reels — a gap of over 2x.
Details
Since 73% of brands prioritize engagement rate over follower count, increasing the ratio of static/carousel posts relative to Reels should lift the blended ER above the current 3.56% and strengthen the 'excellent' rating within the 10K-100K micro tier (benchmark range 2.5-5%).
