Shift Content Mix Toward Reels
Cherith Philip's Reels are dramatically outperforming the overall content, with a 5.78% ER versus a 0.39% posts ER — a 14x difference.
Details
Given that the mid-tier benchmark sits at 1-2% overall ER and the account is currently rated average, prioritizing Reels in the posting schedule is the fastest lever to close that gap. Aim to make at least 60% of the next 10 posts Reels, tracking whether the account-wide ER moves toward the 1% floor of the tier benchmark.
