Shift Content Mix to Carousels and Reels
Current posts average 0.05% ER, far below both the macro-tier benchmark (0.5-1%) and the account average of 0.04%.
Details
Since carousels (0.55% ER) and Reels (0.52% ER) outperform static images (0.45% ER) industry-wide, reallocating static-heavy content toward these formats could close some of that gap.
