John Jackson's InstagramEngagement

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chefjohnjackson
John Jackson

@chefjohnjackson · 16.8K followers

0.00%

Average for creators your size

$40-$125 per post

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We will start with this profile.

LowAverageGoodExcellent
92
Median Likes
10
Median Comments
22
Posts Analyzed
$40 – $125per sponsored post

Based on 16.8K followers · 0.60% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @chefjohnjackson to find brands, write emails, and help you close deals.

Your post rate

$40-$125

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @chefjohnjackson's $40-$125 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @chefjohnjackson's instagram audience is a fit and ask for $40-$125 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Reels With Carousel Posts

Reels are underperforming at 0.4% ER compared to Posts at 0.63% ER — a meaningful gap given that industry benchmarks show Carousels averaging 0.55% ER versus Reels at 0.52%.

Details

Shift at least 3 of the next 5 uploads to carousel format, using step-by-step recipe breakdowns or ingredient comparisons to encourage swipe-through behavior. This directly targets the weakest content format and aligns with the format that drives the highest average ER in the category.

Move 02

Drive Comments to Fix Like/Comment Ratio

A Like/Comment ratio of 12.4:1 against a median of only 10.0 comments per post signals that the audience is passively scrolling rather than actively engaging, which suppresses the overall 0.6% ER well below the 2.5-5% micro-tier benchmark.

Details

End every caption with a single, specific question tied to the recipe — for example, 'Would you swap the butter for olive oil here?' — to convert even a fraction of the 91.5 median likes into comments. Doubling the median comments to 20 per post would meaningfully close the gap toward benchmark ER for the 16,829-follower tier.

Move 03

Publish a Rate Card to Accelerate Brand Deals

The current estimated brand deal value of $40-$125 per post is at the low end of the $10-25 per 1,000 followers industry standard for 16,829 followers, partly because the 0.6% ER sits below the 2.5-5% micro-tier average.

Details

Creators with a published rate card close deals 40% faster, so build one now that includes a Reels premium line item — Reels command a 20-40% premium over feed posts — and a usage rights add-on of 25-50% to push the effective per-post rate above the $125 ceiling while working on growing engagement.

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