Shift Content Mix Toward Reels
Khushbu Chandarana's Reels ER sits at 33.87% versus just 5.13% for static/carousel posts — a 6.6x gap.
Details
Since the account is currently averaging 22 analyzed posts with this split, reallocating more of the content calendar to Reels format should lift the blended ER well above the current 5.6% average, which is already 2.8-5.6x the mid-tier benchmark of 1-2%.
