Shift Volume From Reels to Posts
Posts are generating an 11.06% ER versus only 0.99% for Reels — a gap of over 10 percentage points that is directly suppressing the blended account ER of 9.35%.
Details
The content calendar should be audited to reallocate at least 70% of publishing slots to static posts or carousels, which are the highest-performing format with a median of 76,359 likes and 437 comments per post. Reels should be reserved for reach experiments only, tracking whether each Reel converts new viewers into engaged followers before committing more production time to the format.
