Prioritize Higher-ER Feed Posts
Across the 27 analyzed Instagram posts, feed posts produced 3.57% ER versus 2.05% for Reels, so feed posts should be the primary engagement format.
Details
Test carousels against static images while tracking whether each clears the 3.57% post baseline; industry benchmarks list carousels at 0.55% ER and static images at 0.45%.
