Prioritize Carousel-Led Impact Storytelling
The Instagram Reels ER is 0.03%, versus 0.06% for posts, so carousel versions of the strongest water-impact stories should be tested before producing another Reel.
Details
Industry format benchmarks put carousels at 0.55%, ahead of static images at 0.45% and Reels at 0.52%; use an opening-slide hook and closing-slide action prompt.
