Shift Feed Strategy Toward Reels
Cruz Corral's Reels are dramatically outperforming their static posts — 35.9% ER on Reels versus 0.56% ER on posts — yet their analyzed content mix shows only 21 posts total, suggesting Reels are underutilized.
Details
Immediately increase their Reels output to at least 3-4 per week, since this format is already delivering engagement far above the industry benchmark of 0.52% for Reels and well above the 1-2% mid-tier average for all content. Prioritize Reels as their primary content vehicle to pull their overall account ER up from its current 0.57% toward the mid-tier benchmark.
