Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — a 480.44% Reels ER versus a 1.13% Posts ER signals that the audience responds far more to video content.
Details
Given that 73% of brands prioritize engagement rate over follower count, doubling Reels output directly strengthens brand deal positioning within the $1,000–$5,000 per post valuation range. Aim to replace at least half of current static feed posts with Reels to compound this advantage.
