Shift Posting Strategy Toward Reels
CÉCRED's Reels are generating a 9.88% engagement rate compared to just 0.22% across other posts — a 44x performance gap that demands an immediate format shift.
Details
With 587,515 followers and an overall ER of 0.24% sitting far below the 1-2% mid-tier benchmark, Reels are the clearest lever to close that gap. An audit of the last 22 posts should identify the ratio of Reels to static content, followed by a commitment to making Reels the primary format for the next 30 days.
