Shift Content Mix Toward Carousels
The overall ER of 0.88% sits below the mid-tier benchmark range of 1-2%, but among content formats, carousels post the highest average ER at 0.55% versus 0.52% for Reels and 0.45% for static images.
Details
Test increasing carousel frequency over the next 10 posts to see if the gap toward the 1-2% mid-tier target can be closed.
