Shift Post Mix Toward Reels
Reels for Compañía Cervecera Hércules are already outperforming static posts — 1.09% ER vs 0.77% for posts — yet the overall account ER of 0.88% sits below the micro-tier benchmark of 2.5-5%.
Details
Increasing Reels output as a share of the 30 analyzed posts would directly pull the blended ER upward. Aiming to make at least 50% of the next 10 uploads Reels would allow the account to track whether the median engagement climbs above the current 839 likes and 15.5 comments per post.
