Lead With Carousel Experiments
Cathryn Wood's Instagram posts average 0.66% ER across 18 analyzed posts, while the benchmark lists carousels at 0.55%, ahead of Reels at 0.52% and static images at 0.45%; make carousels the primary format for the next test.
Details
Reuse one topic in carousel and Reel versions, then compare each format with 0.66% rather than assuming the under-50K Reel reach advantage applies to the 165,491-follower account.
