Shift Posting Mix Toward Reels
Cash App's Reels ER (0.16%) outperforms the overall Posts ER (0.1%) by 60%, yet remains below the macro benchmark of 0.5-1%.
Details
Prioritizing Reels in the content calendar is recommended since they already outperform static posts for the account, and closing even part of the gap to the 0.5% macro floor would 3-5x current engagement.
