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@casalawson · 349.7K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 349.7K followers · 0.18% engagement
Next step
Snippet can use this instagram result for @casalawson to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @casalawson's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @casalawson's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
ALEX LAWSON's Reels ER sits at 16.9% compared to just 0.17% for static/carousel posts — a nearly 100x gap.
Details
Since only 24 posts were analyzed, increasing Reels frequency to at least 3-4x per week is recommended to close the gap between the 0.18% overall ER and the mid-tier benchmark of 1-2%.
A like/comment ratio of 91.5:1 (572 median likes vs.
Details
51.5 median comments) shows followers are passively liking but not engaging in comments. Adding explicit questions or polls in captions on Reels specifically is advised, since comments carry more weight for algorithmic reach and 73% of brands prioritize engagement rate over follower count when evaluating deals.
At 349,699 followers, standard feed-post pricing benchmarks ($10-25 per 1,000 followers) suggest $3,497-$8,742 per post, yet the current estimated deal value is only $250-$1,000 — a mismatch driven by the low 0.18% overall ER versus the 1-2% mid-tier average.
Details
Publishing a rate card weighted toward the 16.9% Reels ER (Reels command a 20-40% premium) will justify higher pricing and close deals 40% faster.
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