Double Down on Reels Format
The Reels ER for Carmellacuts sits at 47.94% versus just 6.86% for static Posts — a nearly 7x gap.
Details
Since reels also get higher reach for accounts under 50K followers (the account is at 23,296), shifting the content mix to prioritize Reels over static posts should meaningfully lift the overall 7.4% ER even further.
