Shift Content Mix Heavily Toward Reels
The Reels ER for Luiz Henrique - Especialista em IA sits at 19.16% versus a Posts ER of just 0.09% — a 213x gap in performance.
Details
Since 73% of brands prioritize engagement rate over follower count, reallocating the posting cadence to primarily Reels (while keeping static/carousel posts as a minority) could pull the blended ER back toward the 2.5-5% micro-tier benchmark and directly increase the $60-$250 per-post brand deal value given the 20-40% Reels rate premium.
