Shift Content Mix Toward Reels
The Reels ER of 8.33% dramatically outperforms the Posts ER of 0.49% and the overall account ER of 0.37%, which sits well below the 2.5-5% benchmark for micro-tier accounts (10K-100K).
Details
Since Reels also get higher reach for accounts under 50K followers and Carlos Alberto B is at 66,954, prioritize Reels as the primary format to close the gap toward benchmark ER and improve reach efficiency.
