Shift Content Mix Toward Reels
Helen's Reels ER of 2176.56% dwarfs the Posts ER of 5.09% and the industry Reels benchmark of 0.52%, signaling Reels are the single biggest growth lever.
Details
With 10,691 followers, the account is in the sub-50K bracket where Reels get amplified reach, so increasing Reels frequency relative to static posts should compound the already excellent 5.49% overall ER.
